Overview
As part of the SEO strategy for Global Store, an e-commerce platform, the focus was on improving organic visibility and driving traffic. Through keyword optimization, technical enhancements, and content strategy.
Our Contributions:
On-Page SEO
- Keyword Research: Identified high-traffic, low-competition keywords relevant to Global Store’s product categories to target in SEO efforts.
- Content Optimization: Optimized product descriptions, blog posts, and category pages with targeted keywords to improve relevance and search rankings.
- Meta Tags: Improved meta titles and descriptions for key pages to increase click-through rates (CTR) from search engine results.
- Header Tags: Structured content using H1, H2, and H3 tags to make it more readable for both users and search engines.
- Image Optimization: Added descriptive alt texts to images to improve accessibility and enhance visibility in image search results.
- Internal Linking: Implemented strategic internal linking to improve site navigation and distribute link equity across important pages.
Impact:
- Increased Organic Traffic: Successfully drove a noticeable rise in organic traffic to Global Store, reflecting improved search engine visibility and user interest.
- Enhanced Search Visibility: The store gained greater exposure in search engine results, making it more discoverable to potential customers.
- Improved Click-Through Rates (CTR): Optimized meta titles and descriptions led to higher engagement, with more users clicking through to the site from search results.
- On-Page SEO
Category
SEO
Clients
Global Store
Location
Pakistan
Published
